When advertising no longer cuts it, ‘True Vertexing’ will!
True Vertexing is to share the true vision and purpose of a brand with consumers for the brand to reach the Vertex, the highest point it can go to, with consumer empathy.
purpose
WHAT MARKETERS CAN LEARN FROM POKÉMON GO!
Purpose, curiosity, technology and multi-sensorial engagement are the interventions marketers must leverage. How? Let’s learn that from #PokemonGO!