Clients are seeking real leadership and evidence on how their agency partners can give them the insight and confidence to thrive in the face of change. They are looking for help on the use of technology and other innovations to improve customer experiences and relationships.
‘Un-learning’ and ‘Re-learning’ is the way ahead – Mr. S Yesudas, MD &Founder of Triggerbridge.
True Vertexing is to share the true vision and purpose of a brand with consumers for the brand to reach the Vertex, the highest point it can go to, with consumer empathy.
Purpose, curiosity, technology and multi-sensorial engagement are the interventions marketers must leverage. How? Let’s learn that from #PokemonGO!